What does Seo or search engine optimization do for your website
Search engine optimization is a collection of strategies and techniques used to rank new websites on Google. It helps increase the number of visitors to your website by achieving a high position in the search results. An important feature of SEO is to make your website understandable to both users and search engine indexing robots.
SEO helps search engines figure out what a particular page is about and how it can be useful to users. In today’s high level of competition, it’s imperative to rank as high in search results as possible, and that comes with an efficient SEO strategy. However, many people do not know how a new website on Google can rank high.
Let’s look at the two types of SEO: On-page SEO (On-Page) and off-page SEO (Off-page SEO).
On-page SEO (On-Page SEO)
On-Page SEO (On-page) is the practice of optimizing individual pages to achieve higher rankings and earn more relevant organic traffic. In this piece you will find several tips about on-page SEO (on the page):
1. Start the title (title tags) with your target keyword:
Your business / product may be on the Google search results page with the correct keyword, driving a huge amount of traffic to your website. On the contrary, a wrong or inappropriate keyword can be more likely than likely to have a prominent place in Google.
The title of an article determines the content and as such a keyword (keyword) rich title is more important to Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has for search engines. You can see this in action by searching for the competitive search / keyword in Google.
If you try and see this, most pages (which score high on competing keywords) strategically place them at the beginning of their titles (title tags). While this is not mandatory, it is wise to do so as it makes your website more relevant to what people are looking for.
2. Name the focus keyword in the first paragraph or 100 words:
The ideal place to place keywords in an article falls within the first 100 words. There are many who take this for granted, but many bloggers prefer a long intro before meddling with a keyword. This is not recommended for obvious reasons that Google wouldn’t find it very relevant in the search results.
Using a keyword at the beginning of an article makes it clear to Google what your article is about. Placing a keyword near the beginning of the article will help ensure that Google has a better understanding of the article’s topic and relevance.
3. Use outgoing links:
Outbound links are the main source of attention for your website. There are many people who make the mistake of not including links to other websites/articles.
Therefore, if you are not already doing so, make sure to add outbound links from each of your articles. Make sure the links are relevant enough for your content and point to authentic and high-quality resources.
4. Write click-worthy meta descriptions for each page:
Meta descriptions are one of the most important and visible elements – besides your title tag and URL – that convince people by clicking.
Remember that YOU also click on a certain result after reading the meta description. The same mentality also applies to the public. Pay attention to the meta descriptions and you will see the results of this.
5. Put your target keyword in the URL:
Since keywords are essentially the backbone of on-page SEO, pay close attention to them. There is no reason not to include them in your URLs. The inclusion has its advantages. When you include the targeted keyword in the URL, you ensure that Google has another reason to consider your article more relevant to a particular phrase.
6. Add keywords strategically to your message:
Strategic keyword placement is critical to the success of a post and the net
traffic on your website. As search engines become more and more sophisticated, it is not enough to randomly fill articles with keywords and hope for relevance in the search results.
7. Place enough content:
Studies have shown that more content helps improve Google rankings. A goal of about 2000 words should be placed in each article, with a minimum of about 1000 words. This will certainly mean that the traffic spends more time on your site and therefore your page creates more publicity.
Longer content not only helps add more keywords, but there is also a natural emphasis on information. A message’s authenticity increases with longer text, meaning Google would recognize it as something more relevant than a shorter and concise text. Because search patterns are synonymous with long-tail keywords these days, longer text also improves the chances of your article/website ranking higher than others.
A message’s authenticity increases with longer text, meaning Google would recognize it as something more relevant than a shorter and concise text. Because search patterns are synonymous with long tail keywords these days, longer text also improves the chances of your article/website ranking higher than others.
Sufficient knowledge on the subject
While writing an article that you want to keep people’s attention on, remember to do good research before writing the first word. Make sure all relevant information is available before you start. Good research results in flair, which in turn helps in long and elaborate writing.
In addition, the grammar must be impeccable. Articles that are full of errors indicate incompetence and carelessness.
The perfect piece is both detailed and grammatically accurate.
8. Make use of internal links:
Internal linking is critical to lowering the bounce rate and optimizing your website, as it contains links to the different pages of the same domain. When internal links are present, the users / viewers stay on your website longer and site traffic also increases. It improves the navigation experience for the user.
The bounce rate is measured by how many users visit just one page and then leave the site. Easy and accessible internal links will obviously reduce this as users are directed to other relevant articles.
Google robots are also designed to mimic user behavior patterns and evaluate your website. A smart and efficient network of links on the pages helps these robots (crawlers) find parts of your site that are not often found by users, increasing the position of your site.
Wikipedia is a good example of the use of internal links, this becomes immediately clear when you visit one of their pages. They add keyword-rich internal links to every entry.
Don’t overdo it though. We recommend a simple (and safer) approach. If possible, provide a link to 2 to 4 older posts when you publish a new post, or save a draft if you want to tell more about a specific word and create the link to the new post later.
9. Optimize and describe images:
Make sure that the images on your website have filenames that contain the target keyword of the text you’re writing about. Also, your target keyword should be part of the Alt text of your title image.
Images are an important part of any website because they make pages both visually appealing and informative. Optimizing your images should naturally improve your ranking. Also, the images get a high rank when searching for images in Google.
10. Target less competitive-specific keywords:
Long tail (or specific) keywords are short questions that are more specific (and therefore usually longer) than more conventional “main” keywords.
Long-tail keywords are more targeted and less competitive than short term keywords. If you’ve just started the SEO campaign for a brand new website, I would definitely recommend focusing on long tail keywords.